Often a professional video producer will finish the project by sending an edit master tape and a submaster for copying to the client. It's also usually wise to retain a submaster as a backup. (Of course, with digital editing both the master and submaster are exported from the computer so both are of equal quality).

However, community media groups often use volunteers to make dubs, so the copy process becomes an important source of income.

Be sure not to undervalue the copying process - it takes time as well as materials.

You might also consider packaging of the product. You can easily buy white cardboard cases and inkjet labels which will make your video look more professional and more saleable.

If you are only turning over a master tape to a client, you may not have to worry about promotion. (But make sure the promotion lists your community media group so you can use it as advertising for more work).

One good way is to promote a local video is to enlist the support of local schools - maybe ask students to make up a poster for your project. Or, sponsor a poster contest.

Press releases - sent to all media - is obvious. The best approach is to find out which media people you should contact and make personal visits.

Your community partners can help spread the word - look for space in local newsletters and church bulletins.

Promote your video on list serves; email lists, and expatriate websites, as well as your own.

Writing Press Releases.

Do-it-ourselves Posters and Brochures.

Community Media Assessment Forms.

Developing Community Awareness.